Mobile marketing is a technique used in digital marketing to communicate over on their smartphones, and other smart devices, via websites, email, social media, and mobile applications. Mobile is distracting the way people engage with brands. Everything that can be done on a desktop computer is now available on smartphones. From opening a mail to visiting your website to reading your content, it’s all accessible through a small mobile screen. Mobile platforms, such as smartphones, etc., host upto 60% of digital media marketing for users.
Mobile applications can support many business goals, including extending your product, driving engagement, and even supporting e-commerce. To maximize an application impact on your marketing, you will want to be involved in the entire process, from app development through implementation.